Selling the Unsexy: How to Market a Boring Business and Win

What do screws, ship supplies, and mouthwash have in common? They're all "boring", and yet, they can all be marketed brilliantly.

This week, Brian sits down with Jochebed Zakrzeswki, Director of Marketing at Metric Marine and brand strategist for B2B & ecommerce businesses, to talk about how businesses in dull industries can find their voice, attract the right customers, and grow without losing what makes them human.

In this episode:

• Sell the emotion, not the product — Why Metric Marine doesn't call itself a ship chandler, and what they sell instead (hint: it's trust and peace of mind).
• The messaging-first framework — Before you can get loud, you have to know what you're saying. Jochebed breaks down how to find your differentiator and make it stick.
• Being human is your competitive advantage — Why AI-polished content is making everyone sound the same, and the cold email that finally broke through by saying "God damn it, Jochebed."
• Marketing is math, not just creativity — The myth that marketing is purely a creative field, and why the best marketers live in the balance between analytics and ideas.
• Master two channels before touching a third — Jochebed's minimalist marketing framework: find where your audience actually lives online (and offline) and own that space first.
• Stop rushing the sales cycle — Why understanding your realistic conversion timeline is the antidote to pushy sales, and how patience builds lasting customers.
• Why Reddit is the new Google Ads circa 2005 — The underpriced B2B opportunity hiding in subreddits, and how AI tools are already mining Reddit for brand signals.

Connect with Josh at www.imjochebed.com or LinkedIn www.linkedin.com/in/imjochebed