Line by Line, Vessel by Vessel: Operations Inside a Marine Supply Distributor with Jessica Stall of Metric Marine

In the third installment of our Metric Marine series, Brian sits down with Jessica Stall, COO of Metric Marine, for a deep dive into the operational engine behind one of South Florida's leading marine supply distributors. If the first two episodes covered vision and marketing, this one gets into the gritty day-to-day of how a distribution business actually wins or loses.

In this episode:

• How Metric Marine handles 1,500–3,000 RFQs per month and what it takes to turn them around within the hour
• Why speed matters more than price — and when price is simply out of your control
• The Punch Out model explained: what it is, how Metric lost business by not being ready for it, and how they got that business back
• The sales-to-operations handoff and why treating a quote like a document instead of a promise can sink a company
• What Jessica learned sitting on the procurement side of the table — and how that shapes how Metric operates today
• Why consistency, not charm, is what keeps you in a customer's historical data and drives repeat orders
• Seatrade, golf tournaments, and the case for showing up without an agenda

Key quote: "Sometimes we learn the most from when something doesn't go right — and that's what customers remember the most too."

Connect with Jessica Stall on LinkedIn (https://www.linkedin.com/in/jessica-stahl-6b815a8a/) or reach Metric Marine at metricmarine.com.